1. Introduction

This Privacy Policy describes how PsoroCare and its affiliates (“PsoroCare”, “we”, “our”, “us”) collect, use, share, protect, or otherwise process your personal data through our website www.psorocare.in (“Platform”). You may browse certain sections of the Platform without registering. We do not offer any product/service outside India, and your personal data will primarily be stored and processed in India. By visiting the Platform, providing your information, or availing any product/service, you agree to this Privacy Policy, our Terms of Use, and applicable service/product terms. If you do not agree, please do not use or access the Platform.

2. Collection of Information

We collect personal data when you use our Platform, services, or interact with us. This includes:

• Name, date of birth, address, phone number, email ID

• Identity/address proof documents

• Sensitive data (e.g., payment details, biometric info) with your consent

• Behavioral and preference data from Platform usage

• Transactional data from our Platform and third-party partners

We compile and analyze this data on an aggregated basis. If a third-party partner collects your data, their privacy policy applies. We are not responsible for their practices. ⚠️ If you receive communication claiming to be PsoroCare asking for sensitive data (e.g., card PINs, banking passwords), do not share it. Report such incidents to law enforcement immediately.

3. Usage of Information

We use your personal data to:

• Provide requested services

• Assist sellers and partners in order fulfillment

• Enhance customer experience

• Resolve disputes and troubleshoot issues

• Inform you about offers, products, and updates

• Customize your experience

• Prevent fraud and enforce our policies

• Conduct research and surveys

You may opt out of marketing communications. Lack of permission may affect access to certain services.

4. Sharing of Information

We may share your personal data with:

• Internal group entities and affiliates

• Sellers, business partners, logistics providers

• Payment service providers and reward programs

• Government or law enforcement agencies when legally required

Such sharing helps us deliver services, comply with laws, enforce agreements, and prevent fraud. You may opt out of marketing from affiliates.

5. Security Precautions

We adopt reasonable security practices to protect your data from unauthorized access, loss, or misuse. We use secure servers and follow internal security guidelines. However, internet transmission is not fully secure. You are responsible for safeguarding your login credentials.

6. Data Deletion and Retention

You may delete your account via your profile settings or by contacting us. Deletion may be delayed if there are pending grievances, claims, or shipments. We retain data only as long as necessary or as required by law. We may retain anonymized data for research and analytics.

7. Your Rights

You may access, rectify, and update your personal data directly through the Platform’s features.

8. Consent

By using the Platform or providing your data, you consent to its collection, use, and processing as per this Privacy Policy. If you provide data about others, you confirm you have the authority to do so. You consent to be contacted via SMS, messaging apps, calls, or email for purposes outlined in this policy. To withdraw consent, write to the Grievance Officer with the subject line “Withdrawal of consent for processing personal data.” Withdrawal is not retrospective and may affect service availability.

9. Changes to This Privacy Policy

Please check this Privacy Policy periodically. We may update it to reflect changes in our practices and notify you as required by law.